Why do I need to wait for approval before my labels are dispatched?

All accounts go through a multi-step verification process in order to validate businesses have the rights to sell the products their marketing. This is to ensure we’re eliminating counterfeits, not enabling them. 

Furthermore, any branding changes to existing campaigns go through a similar verification process to ensure products aren’t being missold.

Finally, we deploy spot checks and use AI to monitor activity across the platform. This enables us to close any suspicious accounts and disable the associated labels.